A store is the book and its individual modules represent the pages. Similar products are placed in blocks.Ī planogram can be compared to a book. Vertical product placement puts products on more than one shelf level to achieve 15 centimetres (5.9 in) – 30 centimetres (12 in) of placement space. This depends on the customer's distance from the unit.

Research studies suggest that a product's relation to customer eye levels directly correlates to its sales. Horizontal product placement increases the concentration of a certain article. Visual product placement is supported by different theories including horizontal, vertical, and block placement. For example, given limited shelf space, a vendor may prefer to provide a wide assortment of products, or may limit the assortment but increase the facings of each product to avoid stock-outs. The rules and theories for creating planograms are set under the terms of merchandising. Any other information deemed necessary or useful can be included. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. Planograms are predominantly used in retail businesses.

According to the Merriam-Webster Dictionary, a planogram is 'a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.' The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed. They are considered a tool for visual merchandising. Planograms, also known as plano-grams, plan-o-grams, schematics, POGs or simply plans, are visual representations of a store's products or services on display. Example of a planogram featuring textile products

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