Not many designers like doing research, but it’s an essential step. This blog I created for Creative Bloq a few years back will be a helpful primer: 5 things to research before designing a logo. Most of this can be done by asking questions, but it’s always worth doing your own digging too. To know this you’ll need to do some research. If you want to get a feel for the different types of processes out there, take a look at these infographics collected by Creative Market.įor a more in-depth breakdown, HubSpot have a useful guide on how to design a logo which is worth reading, as is this ‘ logo design from start to finish‘ guide from Jacob Cass.īefore you can start designing anything you need to have a good understanding of the business and its competition. I personally run though a very basic 5 step logo design process, and as a starting point I recommend you take the same approach. The ultimate goal is to end with a logo, so how you reach that end point is up to you. There’s plenty of bad design out there… just make sure to follow the process below, rather than designing ‘a pretty picture’ – logo design is a strategic business tool, so the sooner you realise that the better.Īs I’ve learned from interviewing other logo designers on the logo geek podcast, there no single set-in-stone logo design process.Įvery designer works in their own way, so as you learn and improve you’ll find what approach works for you. If you want to create something entirely new, find a logo that needs a redesign, and work through the below steps to improve the logo. If you don’t want to do that, as a practice exercise to learn the tools it’s beneficial to find logos and try to recreate them. If you just want to practice (which is advisable if you’re just starting out), the below sites are useful for finding fictional logo design briefs: Honestly that felt quite patronising… is it not obvious what a logo is? But I learned that there’s more to a logo than I had realised, so as a starting point I recommend reading the blog I wrote titled “ What’s the purpose of a logo and why do they matter” which will be a good primer.Īlso, this video put together by my good friends Chris Green and Col Gray is also a fantastic overview of what a logo is.

I remember the first book I read on logo design had a section titled “what is a logo”. This resource is broken down into the following sections, which will cover pretty much everything you need to know to get started: To help you on your journey to becoming a logo designer, below is an overview of some of the best free logo design resources online that will help you become a master without spending a single penny. If you want to learn logo design there are heaps of premium books and training resources out there that you can invest in, but if you want to learn on a budget thankfully there’s plenty of free resources out there too, but it can be quite overwhelming to know where to start and what to trust.

Create my own logo design for free online